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Apegroup becomes Umain

Interview
March 1, 2021

From humble beginnings, we have always designed and built digital experiences for clients and have delivered impact by putting humans at the centre of business decisions, technology and design. We are now taking our next evolutionary step and becoming Umain (pronounced: youmain).

Umain is a digital design consultancy that solves business challenges by putting customers in the centre of business decisions, delivering like a startup and leveraging tomorrow's technology. 

Our work helps organisations to reimagine their relationships with their digital and physical futures, by combining human insight with a solid business foundation and refined design. Our unique processes and toolkits deliver breakthrough insights, business strategies and category defining products – that solve problems, exploit opportunities and create measurable value.

The rigour of consulting The passion of design


From our early days in software development, our curiosity has led us to become a new kind of operation - taking the best of a software and creative design agency, and combining it with the best of a consultancy. We focus on using a lean process, focused on delivering tangible business results. In the process, we’ve become one of the Nordics leading integrated design, business and development consult-agencies – who practice the art of possible and getting things done.

Mattias Olsson , CEO and Partner

Mattias has close to 20 years of experience in consulting ranging, from Advertising to Design and Digital Technology. He has worked across a multitude of industries in the intersection between human centred design, data analytics and technology. Mattias has a  broad understanding of the digital landscape and has exceeding knowledge on the topic which enables him to help clients build human centred organisations and make them fit for a digital world. If you don’t see him solving complex problems for clients you would most likely find him where he feels most at home in the Swedish mountain range far away from cellphone coverage.

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