Optimising user experience and adding functionality to increase retention


Client: Avanza

Services: Product Design, Design System


Avanza's existing mobile product did not live up to user expectations. Customers expected to be able to manage their assets as equally well on mobile as on desktop. Ratings on mobile were also consistently low, including negative feedback from customers.


Umain went back to the drawing board and redesigned the mobile product in a way that not only met customer needs but also established their new brand. We also built a new comprehensive design system to ensure that future updates would continue to meet customers expectations.

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