Fortum

Challenge

Fortum needed a smart platform solution to make it easier for households and businesses to sign up for energy deals. Due to their complex legacy backend, a standalone, custom technology platform was required. Their objectives were to increase online sign-up conversion rates and to promote clean energy alternatives.

Solution

Umain built a platform that integrated with Fortum’s backend and made it possible to create a smooth sign-up process for their customers. Through ongoing A/B testing, analytics, and broader conversion rate optimisation activities, Umain has optimised the platform over time, increasing conversion across all customer segments.