Increasing customer sign-up conversion rates one step at the time


Client: Fortum

Services: Web Development, System Architecture, Data Analytics, Product Design, Content Creation


Fortum needed a smart platform solution to make it easier for households and businesses to sign up for energy deals. Due to their complex legacy backend, a standalone, custom technology platform was required. Their objectives were to increase online sign-up conversion rates and to promote clean energy alternatives.


Umain built a platform that integrated with Fortum’s backend and made it possible to create a smooth sign-up process for their customers. Through ongoing A/B testing, analytics, and broader conversion rate optimisation activities, Umain has optimised the platform over time, increasing conversion across all customer segments.

No items found.
You may also like this

Follow us

Cookie Policy
Privacy Policy