XXL Sport & Vildmark

Designing and building a new digital revenue channel


Client: XXL Sport & Vildmark

Services: Product design, Mobile application development


XXL’s digital sales revenues represented a disproportionately low percentage of total turnover in comparison with their digital transformation ambitions. This presented them with a real challenge, particularly in the context of increased competition due to new entrants in the Nordic market, such as Amazon. XXL needed to strengthen their omni-channel presence and work intelligently with digital and technology to increase sales both in-store and out-of-store.


Umain helped XXL to implement an entirely new sales channel in the shape of a mobile app to complement their existing physical stores and their web platform. The purpose of the app has been to establish a unified omni-channel experience for customers, by utilising smart services that drive user engagement. The app creates a frictionless, personalised shopping experience for customers even as they move between the various sales and interaction touch-points.

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